Senior copywriter

Perfil buscado (Hombre/Mujer)

The Senior Copywriter Luxury Sector English bilingual will be part of the Marketing Department and will report directly to the Marketing Director. The responsabilities of the role are the following:

• Develop and implement a comprehensive and omnichannel content strategy, ensuring that the brand message remains consistent across all touchpoints.
• Oversee, execute, and/or manage content creation, including copywriting for articles, videos, newsletters, social media, and advertising materials (both online and offline), maintaining a strong focus on topics related to well-being, longevity, nutrition, and luxury lifestyle.
• Keep brand communication texts updated across various platforms (website, presentations, apps, and other formats), ensuring they reflect the brand´s continuous evolution, products, and trends in luxury and wellness.
• Collaborate closely with creative, marketing, digital marketing, and scientific teams to ensure content aligns with the latest scientific research and industry trends.
• Ensure that the brand´s tone, voice, and narrative maintain an aspirational and sophisticated aesthetic, suitable for a high-profile audience.
• Work alongside the SEO team to optimize content and enhance visibility in search engines without compromising quality.
• Stay up to date with luxury content and wellness trends, ensuring the brand remains at the forefront of the industry.
• Senior Copywriter Luxury Sector English Bilingual
• Company dedicated to well-being and personal care

The ideal candidate will have:

• Minimum of 5 years of experience in content creation and management for luxury brands, preferably in the health, wellness, or lifestyle sector.
• Strong experience in leading projects and managing multiple content initiatives.
• Deep understanding of health, wellness, and longevity trends, and their intersection with the luxury lifestyle.
• Excellent writing and editing skills in both English and Spanish, with attention to detail and a refined, sophisticated style.
• Ability to work in a dynamic, results-oriented environment with a proactive approach to exceeding expectations.
• Knowledge of content management tools, SEO, and data analysis.
• Previous experience working on international campaigns and with global audiences is a plus.

Company dedicated to well-being and personal care based in Madrid

Career development